May 21, 2014 Leave a comment
To effectively utilize email marketing as a key component in medical product and services lead generation, you have to know how to do it the right way in order to increase your sales conversions through online form registration. You need to be able to deliver relevant and timely content to your prospective clients bearing in mind that they’ve already made their own research even before making the decision to buy. The better your email and content strategy is, the better your chances of giving your sales department good quality leads.
Up until now the biggest mistake of an outsourcing company is being more concerned with the volume rather than the quality of leads being generated. Admittedly, it’s difficult to do this unless you have excellent marketing automation software managing the entire process and at the same time, your marketing team has to provide quality content to various website visitors and not just qualified leads to your sales funnel. Once you’ve identified your prospect, you have to know how to use email to tie all these components together.
Once the individual has expressed interest in a specific content, you can now put him into the various stages of the buying stages while creating a buying profile. For instance, a health facility that engaged in the latest medical product articles can be placed in the initial stage of the cycle. Then you create triggered email sends depending on the information you have gathered, like a form they have filled out, or they’ve clicked on something on the website. Read more of this post